Trade shows are a great way to promote your organization. Even if you purchase a booth at the trade show, it is important that your booth stands out from the rest. A great idea to boost your marketing efforts is to include some trade show custom promotional items as a giveaway at your stall.
Here are some ideas to help you select an effective promotional product as a giveaway:
Usefulness: Try and give a product that is useful, otherwise it is sure to make its way to the dustbin in no time. Items such as badge holders, tote bags, water bottles and mugs serve as great giveaway options due to their high practical usability.
Company Logo: As obvious as it sounds, it is essential that the gift you choose to give at a trade show has the company logo displayed clearly on it. Custom imprinted promotional items such as apparels, business card holders, personalized water bottles or stationery give you enough surface area to print the company’s brand logo.
Unique: Most of the participants in the trade show will give a free gift to people who come to their booth. Giving something which is unique will ensure that your gift stands out from the rest. How about some custom imprinted promotional items such as luggage tags, magnets, business card case? You can even add a funny/catchy message.
Economical: While you do want to give something which is unique, be cautious and do not go overboard from a cost perspective. Since you will be handing these out to everyone who visits your booth, ensure that you do a cost-benefit analysis before you select an item. Items such as customized pens, badge holders, key chains, paper clips and sticky notes are great economical options.
Another point to consider when selecting trade show promotional items is to select one which meets all your business marketing requirements. For instance, you can use tote bags as gifts for your other marketing campaigns or give out apparel at a social gathering. This way in case you have any left from the trade show, they can easily be used in other marketing events.