Do you suck as an entrepreneur?

If you answered yes, I recommend Michael Gerber’s book, “The E-myth Revisited.“  I have to say, that out of all the books I have read on business or entrepreneurship this is one of the best.

Something like 90% of all small businesses fail within the first 5 years. Why? If you are in business for yourself now you may be acutely aware. If you aren’t, let’s look at the scenario.

You…are some kind of technician, perhaps you are a programmer, engineer, carpenter, plumber, cake baker, or retail worker. Whatever the case, you have probably thought…what am I doing here working for this moron. I could do better. How can he be my boss,? I am smarter, and better, and know what customers want.


You may in fact be smarter, better, know your customers better, and what not. And, you are used to servicing customers or clients as a technician. But a business is more than the work that it does, and an entrepreneur needs to be more than a technician.

According to Gerber, this technician mentality is one of the main stumbling blocks.  In the book, Gerber describes the entrepreneur as having three personalities  all fighting for dominance.

There is the entrepreneur. This person views the world through rose colored glasses and is usually somewhere off in future thinking about next year’s sales projections or company expansion.

Then there is the manager. This personality seeks order and views the business in terms of systems and processes. The manager views the technician and entrepreneur both as cogs in the wheel. This person is more focused on present operational details.

The technician is the one who thinks. “If you want something done right you have to do it yourself.” This is a person who works for work’s sake and who can’t understand why they can’t work themselves out of a problem.

Each of these personalities fights for dominance, but because we usually migrate into entrepreneurship after being technicians that is usually what we fall back on when things take a downturn. That is where we go wrong.

We need to understand that working hard “IN” our business will not make things better. We need to learn to take a deep breath and work “ON” our business.

If you want to learn more about saving your business, I highly recommend reading the E-Myth Revisited. Applying the principles in this book will save you a mountain of heart and head ache. Big praise for Michael Gerber.

Holiday marketing touchpoints

This may seem obvious, but have you ever noticed the increased advertising in print, television and radio whenever there is a holiday? That’s because holidays give people excuses to buy things. Holidays (no matter how small) are great opportunities to stay connected with your customers.

Are you connecting with your prospects during the holidays? If not you are passing up valuable opportunities. Many online retailers are aware that holidays are big buying times, but I haven’t noticed  many internet direct marketers filling my inbox with targeted promotions during the holidays.

I was reminded of this when I realized that Mother’s Day is coming soon. I think Mother’s Day is really a universal holiday, and not many people would be offended by receiving a Mother’s Day promotion.

I bought my mother a day at the spa with a relaxing massage, facial, and pedicure. If I were a spa owner with a list, there’s no way I would let an opportunity like Mother’s Day pass me by. I can think of dozens of ads that could be created for Mother’s Day promotions. If you are doing email promotions and don’t have any holiday emails planned you should sit down right now and plan which holidays you will promote to your list. These should be included in your autoresponder series in addition to all of your other autoresponder messages.

Holidays are also great opportunities to cross promote affiliate products. For instance, going back to the spa owner as an example. The spa owner must be aware that women are sensitive about their weight. And, well…lets say that Thanksgiving or Christmas is right around the corner. Think about it. Thanksgiving and Christmas are times when people dress up to attend parties and reconnect with family etc… The last thing women want is to look overweight. So…in addition to regular spa services that you normally promote, now would be a good time to signup with an affiliate that offers a free trial of the latest greatest diet pill. If you have a list of loyal customers this is an excellent way to increase the lifetime value of those customers.

Choosing Smart Trade Show Promotional Items

Trade shows are a great way to promote your organization. Even if you purchase a booth at the trade show, it is important that your booth stands out from the rest. A great idea to boost your marketing efforts is to include some trade show promotional items as a giveaway at your stall.

Here are some ideas to help you select an effective promotional product as a giveaway:

Usefulness: Try and give a product that is useful, otherwise it is sure to make its way to the dustbin in no time. Items such as badge holders, tote bags, water bottles and mugs serve as great giveaway options due to their high practical usability.

Promotional Items

Company Logo: As obvious as it sounds, it is essential that the gift you choose to give at a trade show has the company logo displayed clearly on it. Custom imprinted promotional items such as apparels, business card holders, personalized water bottles or stationery give you enough surface area to print the company’s brand logo.

Unique: Most of the participants in the trade show will give a free gift to people who come to their booth. Giving something which is unique will ensure that your gift stands out from the rest. How about some custom imprinted promotional items such as luggage tags, magnets, business card case? You can even add a funny/catchy message.

Economical: While you do want to give something which is unique, be cautious and do not go overboard from a cost perspective. Since you will be handing these out to everyone who visits your booth, ensure that you do a cost-benefit analysis before you select an item. Items such as customized pens, badge holders, key chains, paper clips and sticky notes are great economical options.

Another point to consider when selecting trade show promotional items is to select one which meets all your business marketing requirements. For instance, you can use tote bags as gifts for your other marketing campaigns or give out apparel at a social gathering. This way in case you have any left from the trade show, they can easily be used in other marketing events.

Saving money on your home office

Starting a business is a way that many people choose to make a living or to make extra money to pay bills or help with savings. It can be a very lucrative and enjoyable decision if it is done properly, but it is important to avoid the start-up expenses which doom many small businesses before they start. if you are spending too much getting your business going then you are just building up more debt and making it more difficult for your business to succeed. If your business can’t make money for you then what is the point? Here are four tips to help you save money as you open your home office:

1. Save on furniture – Lawyers and other businessmen care what the furniture looks like in their office. Their image is important. If you are just starting your own business then image probably isn’t as important to you yet. You don’t need to go out and buy fancy new furniture when you start out. This is an easy way to build up debt and you don’t need it. You are much better off using an extra kitchen table or card table as a desk until your business gets established and you can afford more.

2. Shop around – Even if you are saving and avoiding buying new stuff, there will still be a few items that you will have to go out and purchase. The temptation is to head down to the stationery superstore and buy everything you need at once. Don’t do it. There are all sorts of sales on new equipment that you might need and second hand stores, auctions and even garage sales can provide you with a source for the equipment you need at a much more affordable price. Remember, the more you save the more you will make and the more you will have to pay down your debt or add to your savings.

home office

3. Be creative – the point of starting a business is to make money not to spend it. Instead of buying whatever it is that you need, ask yourself if you really need it or if there is an alternative that will work just as well at a lower price. If you concentrate on being creative you will surprise yourself at the solutions you can come up with.

4. Don’t buy it now – Eventually you may need a fancy computer or a new fax machine or a laser printer, but not now. You can get buy with less for now and save yourself the money. The point is to make money to pay off debt, not build up more debt. If you really need the equipment then you can get it when your business is more successful.

5. Go back to school – Not really, but shop like you are. There are great deals on all kinds of stationary at back-to-school time. If you are going to use a specific type of stationary a lot in your business then stock up on it then. You need to be careful, though. It is too easy to stock up on a whole bunch of stuff that you don’t really need and won’t really use. That is just throwing money away and that is not the point. Only buy what you are certain you will use. (more…)

How to Get a 6-Figure Job From Home

Getting an annual income of £100,000 (often referred to as 6-figures) is a goal that many people aspire to, but few are able to accomplish. The vast majority of people who make 6-figures a year work their way up the corporate ladder and end up in a nice position by middle age. Other engineers and technical experts may be able to get such salaries at higher end companies, but the vast majority of people will never attain such levels. However, if you are willing to work hard and work smart, creating your own 6-figure job from home is not a difficult task. You can do any number of things to create your own job at home that will thrive and offer you a great salary.

Home Living with a 6-Figure Job

It may seem farfetched for some people to think that living at home while earning 6-figures is possible. Within this list, there are many great ways that you can actually build a 6-figure job of your own without spending years to do it.

1. Create software – if you have worked in an industry then you have a more intimate knowledge of the industry and the painful aspects that could be remedied with software. Even if you have no experience, you can think of a problem that you have and solve it with software. If the problem is big enough, you can create amazing recurring revenue!

6-Figure Job uk

2. Sell items – there are thousands of people who can make a 6-figure income by simply selling things on the internet. These days you can have a fully operation store without needing a location. Find a product that is cheap in some part of the world, bring it to a place where it is more expensive, and market your way into a 6-figure income!

3. Blog with a niche – rather than just write your thoughts in a blog, try to narrow down your focus to a specific niche. Once you do that, you can build an audience and create relevant products that your audience would like to buy. With time, there is no reason why this can’t be a 6-figure income. After all, e-courses and books are a scalable product.

4. Options trading – I must mention – I am partial to options trading. Just get a monthly paid subscription to a company that can provide you with all the options data you need to successfully use your capital. Making thousands of pounds is not at all difficult if you have some capital to start with and the fortitude to stay in the game.

Using these methods, you can easily make a 6-figure salary from home without worrying about climbing the corporate ladder. With the internet and technology, there is no reason for you to be sitting in a desk job the entire day.

Rising fuel costs driving taxi firms out of business

Back in the early part of 2011, Richard James, of Ledbury Taxi Service, told the Ledbury reporter of the difficulties he had been facing due to the price increases. He said: “I hope I can keep going because I’ve been doing this in Ledbury for 26 years. Business is still good for me and I do a lot of miles. Though you do find yourself working some serious hours and ending up with nowhere near what you used to earn. A lot more money is going in the fuel tank. It’s a struggle and people don’t realise what it does actually cost to do this job.”

If you are a taxi driver facing similar problems, you could look at cutting costs elsewhere. One other essential area where savings might be made is insurance. To get the best protection and a good deal you should look out for an insurance company with years of experience in the field. Specialist insurers often better understand the risks associated with running a taxi business and as such can better tailor a product to suit your needs.

According to the latest figures, fuel sales fell dramatically in 2011, with volumes for the first nine months of the year just tipping 13.9 billion litres – a fall of over one billion. In 2012, consumption is expected to continue to decline as motorists cut down on journeys or ditch the car altogether. One group that simply doesn’t have the choice of cutting back on fuel spending is taxi drivers, who increasingly find themselves battered by the fuel hikes and thus trying hard to stay afloat.

Looking at the efficiency of your vehicle may also reap rewards. Simple measures such as servicing your car regularly and keeping your tyres pumped to the correct pressure can ensure you minimise your fuel consumption and keep costs down as much as possible.

The Power of the Cover Letter

Packed with data and crammed with information, going through a stack of resumes can be a mind-numbing experience.  As a way of alleviating the burden of searching for the right candidate, many prospective employers will seek to quickly screen their applicants in any way they can.

If you want to ensure your resume doesn’t get overlooked or passed by during one of these screening processes, you’ll definitely want to include a cover letter with every resume that you send out.  Doing so allows you to give your prospective employer a brief peek into your achievements and success while allowing your resume to stand out among the others.

Cover letters come in a variety of general formats and layouts, but you’ll want to make sure to include material specific to the job you’re applying for in each one you create.  There are many free resume builder’s online that can help you with creating the general format for your cover letters.

Cover Letter

As a cover letter is generally the first impression you will get to make on a prospective employer, you will want to make sure you are clear and to-the-point with every word you write.

While you should remember to include important notes about your educational accomplishments and professional background in a cover letter, you should also make sure the skills you list are pertinent to the job you are applying for.

Avoid divulging too much personal information in a cover letter, but rather, concentrate on how your abilities can be an asset to the company you are seeking employment from.

You can make a standard cover letter to have on hand – again, often with the help of an online resume builder – but you want to remember that your cover letter is often times your make-it-or-break-it first impression on your prospective employer.  The normal person without resume writing skills might just list down all the ingredients in the single line however profession writers of the writing service giving companies can shape this skillfully as well as transform this in the attention grabbing resume.

Not everyone knows how to write a resume. Anyone who does not know how to write her or his resume these templates are of great use. They do not only help you to write a resume but also optimizes the resume in such a way that there is maximization of the use of the resume to employers. There are certain advantages of a resume template which is comparatively more than its disadvantages.

Advantages of Free Resume Templates

• It gives uses the necessary information about tools needed and the writing styles that the other employment seekers can also use which makes that format a standard one.
• This template gives the standardized format and outline.
• The template also helps one being the guideline by giving various important information regarding what will be needed in one’s CV while it also intimates about the present market trend in this area.

Develop an appropriate CV for the right Job

A CV or Curriculum Vitae is a detailed document depicting your academic qualifications and professional career. Here my focus is to describe the essential parts of an appropriate CV that can help you in your job finding. There are many CV and resume builder websites that can arrange your CV in an appropriate manner. But I am going to tell you that how you can do it by yourself.

The first part of CV is always about your Contact Information like your full name, postal address, telephone numbers and email address. Then mention your Personal Profile like your date of birth, place of birth, gender and nationality. It is optional to mention your marital status, spouse name and number of children. After that you should give your Objective in one or two lines. The Objective should be in a precise format showing your capabilities and potential contributions to the prospective recruiter. The proceeding section is about your Employment History; here you are required to give the details of your professional experience in a chronological manner. List the names of firms you have worked for and clearly mention the responsibilities performed by you in bullet points. You are also required to mention the dates of working. Do not forget to mention any experience which may be helpful for your job recruitment.


In the next section, give details of your academic qualifications. Mention the names of degrees with fields of specialization, grades, awarding dates and Institutions. The proceeding section should describe any research work done by you and if it is published then you can also prov idea link to that. The next section may comprise of your Professional Qualifications where you can mention any other training courses and diplomas held by you like a computer diploma or a management course etc. In the proceeding section you can give the information about your achievements like any extra curricular achievements in sports, speeches, singing or any other field. It can help the prospective employer to know about your other hidden talents. In the next part you can mention the conferences and seminars that you have attended and also give your status in that like whether you were a speaker or a participant.

The next part should describe your Personal Skills like computer skills, language skills,management or leadership skills. You can also mention your aesthetic skills as many recruiters value that a lot. In the next section you can give your Personal Interests like sports, music or computer etc. In the end, you can give the references or can mention ‘Available upon request’. If you are able to develop an appropriate CV for a job position then it is likely that you get job offers from your desired employers because in many cases you do not have a proper job application available and a CV or resume is the only document that contains your complete profile. So you need to be very particular about this document as your future professional career is strongly relying on this document.


How to make an appropriate Job Application?

For getting the right kind of job, an appropriate job application is a prerequisite. Applicants always wonder what went wrong and why they haven’t received any response from the firm they had applied for. The answer lies with the way they make their job application because half of the time they apply for a position which is actually not vacant. So it is very important for applicant to know about different types of cover letters and how to make a professional resume.

There are two types of cover letters; solicited and unsolicited. The solicited cover letter is used for the post advertised in newspapers or on internet. In solicited cover letter you give reference to the advertisement that prompted you to apply for a certain position. This kind of cover letter cannot be used for the jobs that are not advertised explicitly. In such a cover letter, you are supposed to mention the post you are applying for clearly because the firm might have advertized multiple posts in their advertisement and not mentioning the post will lead to an immediate declination of a job application.


The other type of cover letter is unsolicited where you mention your aims and objectives properly with brief description of your academic qualifications and professional experience. In an unsolicited cover letter, you request the prospective employer to consider you in case there is any vacancy available in the organization. In such letter you can describe certain skills that you have which may be suitable for the organization. Never use unsolicited cover letter for the advertised posts because such an application may be rejected.

The CV or resume should be very professionally developed. Nowadays, the employers are so busy that they do not have time to go through ten or twenty pages CVs. So resumes are the requirement of the day. If you are not confident enough that you can make a brief but comprehensive resume then you may take the services of a professional resume builder. You should follow a very realistic approach while developing a resume because the employers will ultimately know about your actual worth through it. Hence, it is strongly recommended to mention only that information which actually matches yours. No matter how qualified you are; put only pertinent and salient qualifications and achievements on your resume. Do not go in mentioning a flat race that you won in grade 3.

In a resume you should preferably mention those qualifications and professional experiences which are relevant to the post you are applying for because it will save the time and energy of your prospective employer and this approach will definitely be appreciated by him or her. Always provide proper postal address, telephone numbers, email address and other contact information so that it may be easy for the employer to contact you. If you follow these rules during your job finding, you may get job offers from the top employers. These points are so important that they act as a basis for your job recruitment so you should never take them lightly.

Common mistakes in your CV

Did you know that HR has today about 20 seconds that looked and read your resume? Do you know what mistakes are most committed in the biography of the candidates? Read the following advice on what requirements really do not belong to the CV and what you have to give particular attention.

A well written resume is your calling card and gateway to the interview and new job. Make your future employer that you have offered to place the best qualified and that just as you will find an efficient and reliable worker!

1. Cover letter – don’t send your CV to the address without a cover letter. It’s the first thing the employer reads about you.

2. Lying – don’t lie in an effort to improve some information about work experience.

3. Salary – don’t include your salary requirements, this information shall be dealt on the interview.

4. Praise and criticism – don’t praise yourself too much, but don’t write any negative information or bad qualities information about yourself.

5. Personal Information – skip it. HR may not be interested that you have just divorced and have two daughters and live in a harmonious marriage, omit the information about your political affiliation, religion or sexual orientation. There is no need to mention your date of birth, sex or status. But if you want, it’s better to place this information at the end of CV. It is also not necessary to state your nationality.

6. Resume name – must attract, not discourage. In any case, do not write sentences like “looking for work” “Bob the Builder” or only “resume”. It’s suitable to use something that describes you, as Assistant to behold, Programmer C + + 5 years experience, etc.

7. Education – don’t include that you passed the elementary school, if you practice more than 5 years than highlight it, not your academic title, if you’re still in school, please estimate time of completion

8. Photography – it’s voluntary but keep in mind that the photo in resume is similar to the photographs on the passport or identity card, not the holiday or prom

9. Brigade – no need to enumerate all impact or short-term work that you had in your life, just write it under one box “short-term practices”

10. Chronology – write chronologically, from first to last job (the same for education)

11. Length – a shirt list of job positions listed is not enough, on the other hand CV is not novel, the ideal length is 2 sides of A4 (for junior positions just 1 A4)

12. Clarity – CV should be clear, not messy, specify the information together, do not write in sentences (not resume essay)

13. Grammar – there’s nothing worse than grammatical errors that you write. If you are unsure, get a friend to read it or look into the rules of Czech orthography

14. Design – don’t use exotic or artistic writing, and 3 types of colors, rather use a standard font (preferably Arial or Times), size 12, the names of companies or educational institutions highlight with bold or  italic, align text to the left margin

15. Contact – be sure to include contact information about you, give them both the CV and the motivation letter. Make sure that e-mail address is spelled correctly and that no unprofessional nicknames are used. Ideal address is derived from your name, for example: Never give out your email address from current employer

16. Humor and slang – it’s better to use technical terms or abbreviations (key words), it confirms the belief of your proficiency and experience

17. Hobby – when they want to give them, include only  interests, which are at least marginally related to the job in which you are interested in.

18. Language – indicate only those foreign languages ​​that you’re really good at (no need to list the 8 languages ​​with beginner level), be sure to mention your level (advanced knowledge, continuous, …)

19. Profession goal – is entirely up to you whether this section is placed in your CV or not, can help graduates who are beginning their careers, or people who are planning to make a significant change in your career, but definitely avoid cliches like  ”get an interesting job that allows me to develop professionally”.  Formulate your career goals and do not exceed 2 to 4 lines.